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Florida-based distributor JBI, a prominent national bicycle distribution company, has announced the acquisition of Pure Cycles, a leader in omnichannel bike sales.

The deal will better serve the customers of Pure Cycles by adding resources for distribution and operations, and for JBI to add a modern, aspirational cycling brand to its product offering.
Pure Cycles is a pioneering brand and led the cycling industry in direct-to-consumer sales when it launched in 2011.

The brand specializes in stylish, affordable bikes for every rider. Originating as Pure Fix Cycles, Pure Cycles has steadily grown into one of the largest omnichannel bike brands.

“We believe that Pure Cycles is a pioneer in selling affordable bikes both directly to consumers and through some of the best independent bike shops around the globe.

We think our 200k+ customers would agree.” Schau said, “Within the JBI network, we believe Pure Cycles